Yazar "Baytekin, E. Pelin" için listeleme
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Product placement as a rising marketing communication activity: an assessment on television serials
Babacan, Eylin; Akcali, Selda Icin; Baytekin, E. Pelin (Elsevier Science Bv, 2012)Product placement which has gradually increased in importance especially with globalization and competition, which has intensified in recent years, is a marketing communication activity which has started to be frequently ...