Yazar "Taşçı, Aslı D. A." için listeleme
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Destination Image: The Case of Turkey
Taşçı, Aslı D. A.; Meydan, Selma; Çavuşgil, S. Tamer (Cognizant Communication Corp, 2006)Despite ample tourism assets and several decades of tourism development, Turkey still does not have a competitive edge in international tourism. A relatively negative image and/or lack of image are cited as one factor among ... -
A Practical Framework for Destination Branding
Taşçı, Aslı D. A.; Gartner, William C. (Emerald Group Publishing Ltd, 2009)Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...
