Yayıncı "Emerald Group Publishing Ltd" Turizm İşletmeciliği Bölümü Koleksiyonu için listeleme
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A Content Analysis of Repeaters' Self-Perceptions of Tourist Destinations
(Emerald Group Publishing Ltd, 2006)The purpose of this paper was to consider the repeaters' perceptions of changes in respect of the overall quality of sample destinations by examining in two categories such as positive (or better) and negative (or worse). ... -
Identification of growth factors for small firms: evidence from hotel companies on an island
(Emerald Group Publishing Ltd, 2016)Purpose - The purpose of this paper is to mainly investigate what factors drive growth for independent hotel firms on an island. Design/methodology/approach - Two steps were followed. First, to identify hotels demonstrated ... -
A Practical Framework for Destination Branding
(Emerald Group Publishing Ltd, 2009)Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide ...