Erişim şekli için "info:eu-repo/semantics/closedAccess" Uluslararası Ticaret ve Finansman Bölümü Koleksiyonu listeleme
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Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?
(Igi Global, 2018)[No abstract available] -
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
(Routledge, 2021)University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the ‘delta variant’ outbreaks. Addressing ... -
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
(Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ... -
A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism
(Routledge, 2021)Consumers’ evaluation of foreign products depends on various factors including their country perceptions, and ethnocentrism etc. This study introduces an integrated model incorporating the impact of country personality ... -
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China
(Routledge, 2023)Chinese universities were the first to experience the massive shock waves of the COVID-19 pandemic that disrupted higher education globally. Despite extensive research on higher education in the ‘new normal’, empirical ... -
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
(John Wiley and Sons Ltd, 2023)Parallel with increasing concerns about climate change and the emergence of sharing platforms, collaboration in consumption has become prominent, especially among Generation Z consumers. Drawing upon the self-determination ...