Konu "Cultural intelligence" için Uluslararası Ticaret ve Finansman Bölümü Koleksiyonu listeleme
Toplam kayıt 1, listelenen: 1-1
-
Examining destinations' personality and brand equity through the lens of expats: moderating role of expat's cultural intelligence
(Taylor and Francis Ltd., 2021)The role of expat's community has emerged as a cornerstone for branding tourism destinations. This study focused on 307 expats (across Korea and Turkey) and investigated the effects of perceived destination personality ...