Cross-cultural behavior research in tourism: A case study on destination image
| dc.contributor.author | Kozak, M. | |
| dc.contributor.author | Bigné, E. | |
| dc.contributor.author | González, A. | |
| dc.contributor.author | Andreu, L. | |
| dc.date.accessioned | 2020-11-20T16:47:37Z | |
| dc.date.available | 2020-11-20T16:47:37Z | |
| dc.date.issued | 2003 | |
| dc.identifier.issn | 1083-5423 | |
| dc.identifier.uri | https://doi.org/10.3727/108354203774077101 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12809/5905 | |
| dc.description.abstract | This study aims to emphasize the significance of exploring cross-cultural differences in consumer behavior and, in particular, destination image. First a theoretical framework was developed to introduce a research agenda on cross-cultural consumer behavior in tourism. Secondly, a case study was carried out based on two ad hoc studies conducted by the Valencian Tourist Board (Spain) at its tourism information offices. ANOVA and factor correspondence analysis were considered as the main techniques to analyze the differences of destination image attributes, taking into account the tourists' country of residence. Conclusions and managerial implications are discussed. © 2004 Cognizant Comm. Corp. | en_US |
| dc.item-language.iso | eng | en_US |
| dc.publisher | Cognizant Communication Corporation | en_US |
| dc.item-rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | Cross-cultural research | en_US |
| dc.subject | Destination image | en_US |
| dc.subject | Perceptual maps | en_US |
| dc.subject | Spain | en_US |
| dc.subject | Tourist perceptions | en_US |
| dc.title | Cross-cultural behavior research in tourism: A case study on destination image | en_US |
| dc.item-type | article | en_US |
| dc.contributor.department | MÜ | en_US |
| dc.contributor.departmentTemp | Kozak, M., Mugla University, School of Tourism and Hotel Management, Mugla, 48000, Turkey; Bigné, E., University of Valencia, Faculty of Business and Economy Studies, Department of Management and Marketing, Avda. dels Tarongers s/n, Valencia, 46022, Spain; González, A., University of León, Faculty of Business and Economy Studies, Department of Management and Marketing, Campus de Vegazana s/n, León, 24071, Spain; Andreu, L., University of Valencia, Faculty of Business and Economy Studies, Department of Management and Marketing, Avda. dels Tarongers s/n, Valencia, 46022, Spain | en_US |
| dc.identifier.doi | 10.3727/108354203774077101 | |
| dc.identifier.volume | 8 | en_US |
| dc.identifier.issue | 2-4 | en_US |
| dc.identifier.startpage | 253 | en_US |
| dc.identifier.endpage | 257 | en_US |
| dc.relation.journal | Tourism Analysis | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
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